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DEI Video Series
"The Power of Inclusion"
IN THIS EPISODE -
"Use Consumer Insights and Tap Into Values"
(12 min 41 sec)
No two individuals are alike. We all have our unique traits, backgrounds, and perspectives. When we grasp the values that define each person, remarkable things happen. Relationships grow stronger, connections become more personal, and understanding takes root.
Series presented by Kelly McDonald, one of the nation's top experts
in diversity and 4-time best selling author.
Diversity in the workforce is a hot topic.
Like Westfield, your agency is likely working to ensure your workforce is diverse, inclusive, and representative of the customers you serve.
When it comes to talking about diversity at work, the goal is to move from “uncomfortable and unsure” to “confident and empowered”,
using proven tools that get real results. And that’s language everyone values.
And there are numerous ways we can be diverse – or “people not
like you.”
Diversity takes many forms. A new mom is in a very different place
than one who is an empty nester. Night owls may be able to focus in the
evening
versus an early riser. The difference between introverts and extroverts. Someone
who is foreign-born is different than someone
who is U.S. born.
Join our multi-part series featuring insight and actionable tactics with
one of the nation’s
leading experts on diversity, equity and inclusion, Kelly
McDonald.
Speaker Bio
Kelly McDonald is considered one of the nation’s top experts in diversity, equity & inclusion (DE&I), leadership, marketing, and sales to people “not like you”, consumer trends, and leveraging the customer experience. Kelly is a 4-time bestselling author and renowned professional speaker. She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.
Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams, Great Clips and NASA.
All-in-One Playbook Designed to Help you Take Action!
Whether working with or marketing to - we ALL interact with people “not like us” on a daily basis. To help in your journey, utilize the
playbook for additional resources and actionable, no-cost tactics that you and your team can implement immediately.
Recent Episodes
"What is Diversity?"
Delve into the true meaning of diversity with Kelly in a conversational and accessible way. Discover the keys to effectively collaborating with individuals who are different from you.
"Use Diverse Imagery in your Marketing"
In this episode, Kelly emphasizes the impact of diverse imagery in marketing. As an industry that serves a diverse range of clients, the insurance world can benefit greatly from putting this approach into action.
"Eliminate the Pain Points"
"People don’t buy products or services, they buy solutions." Understanding and learning to work around pain points helps you get to solutions much quicker.
"Use Consumer Insights and Tap Into Values"
No two individuals are alike. We all have our unique traits, backgrounds, and perspectives. When we grasp the values that define each person, remarkable things happen. Relationships grow stronger, connections become more personal, and understanding takes root.
"Give the People What they Want"
In today's fast-paced world, it's crucial to grab your audience's attention and establish a meaningful connection. But how can you do that? By understanding their preferences. In this eye-opening video, we delve into the importance of giving your audience what they want.