Smarter Alignment for Stronger Support

At Westfield, we’re committed to making it easier to do business—and helping you grow. That’s why we’ve refined how we evaluate new business between Small Business and Middle Market.

We’ve moved to an exposure-based model that looks at complexity, not just premium size. It allows us to route new business to the team best equipped to handle it—delivering faster decisions, better service, and more opportunity to win.

And the best part - you don’t need to change a thing!

This update happens entirely behind the scenes, affects less than 10% of new business, and has no impact on existing accounts. It’s all about putting the right eyes on the right business—so we can respond faster and more effectively.

✳️ What’s Changing?

• We’re transitioning from a premium-based threshold to an exposure-based model to determine whether new business is best aligned with Small Business or Middle Market.
• This approach evaluates account complexity, risk control needs, and other underwriting factors—not just premium size.
• It applies only to new business, and only impacts a small portion of new business (less than 10%).

✳️ What Stays the Same?

• Your submission process doesn’t change.
• No impact on existing business.
• Internal teams will handle any re-routing behind the scenes.

✳️ Why This Matters:

• Ensures each account lands with the team best equipped to support it
• Reflects modern industry best practices
• Improves intake experience, decision-making, and overall service alignment

Let’s Grow Together

This is more than a process update—it’s part of our broader effort to make continuous improvements and earn your business. With better alignment and stronger underwriting support, we’re ready to help you write and win more accounts.

Reach out to your underwriter and let’s discuss your next opportunity