Agency News
May Edition
This Month’s Featured Content
Don't Miss It! Workers' Compensation Takeover
Ready to unlock new opportunities and boost your workers’ compensation sales? This special edition of Agency News equips you with essential tools and insights to win accounts in small business, middle market, and agribusiness.
Hurricane Preparedness Social Media Posts
By sharing these posts with your network, you play a vital role in increasing awareness and encouraging hurricane preparedness across your community. A single post can remind someone to make a plan, restock emergency supplies, or stay informed—actions that could ultimately save lives.
Smarter Alignment for Stronger Support: Small Business and Middle Market
We’ve moved to an exposure-based model that looks at complexity, not just premium size. It allows us to route new business to the team best equipped to handle it—delivering faster decisions, better service, and more opportunity to win.
Replacement Cost Endorsement Available April 27th
You can now endorse policies with updated home construction data—making sure coverage reflects the latest values. Learn more about these changes here!
Construction Insurance 101: Essential Coverages for Contractors
Whether you’re a general contractor managing large-scale construction projects or an artisan contractor specializing in smaller, detailed work, your business faces a wide array of risks. From accidents on the job site to equipment damage and legal liabilities, various types of construction insurance can help protect your business.
Complete Our New Website Survey for a Chance to Win!
Help us improve our new website! We value your feedback and would love to hear your thoughts on Westfieldinsurance.com and how we can enhance your experience. Submit your response to be entered into a drawing for a Westfield Gift Bag, valued at approximately $50 each. Ten names will be drawn from all eligible submissions.
Trends and Challenges
Industry Insights
Top 4 Marketing Strategies Ranked by Insurance Agencies
Of the four marketing strategy categories, Content, Search Engine, Traditional, and Word-of-Mouth marketing, here is how insurance agencies ranked each of these in terms of success.
5 Ways to Prepare for the End of the Hard Market
For a long time, the hard market has made it difficult for agents to offer their clients the coverage they want at affordable prices — assuming coverage was available at all. Now, there are signs that this is changing. Before the hard market ends, agencies can position themselves for a successful soft market by taking these five steps.
The Future of AI in Insurance: 2025 Predictions
According to a 2024 Deloitte survey, 76% of U.S. insurance firms have already implemented generative AI capabilities in at least one business function. Yet AI implementation challenges persist. Learn more about what 2025 holds for AI in the insurance industry.
What Young Agents Want
"Optimism overall seems to be struggling among the young agents responding to the survey. According to the survey’s results, young agents said they felt less optimistic about the future of the agency system as well as their career choice compared to last year’s survey. The tough insurance market may play a role." Learn more from this intriguing new survey.
Workers' Compensation: Are Headwinds Coming?
In the workers' compensation market, the only constant is change. Learn about the emerging challenges and risks that will shape the workers' comp landscape over the next few years.
Hard Market Challenges Spur Opportunities for Independent Agents
Despite the hard market, some agencies are thriving by diversifying their business, investing in retention programs, and preparing for future success. Learn about the key strategies that high-growth agencies are employing to stay ahead.
How Agents Can Find More and Better Leads
Digital performance marketing involves a partnership with an individual, a company or a network that delivers high-quality leads to insurance agents on a commission basis. More cost-effective options are becoming more directly accessible to agents in 2024.
Observations and Opportunities
Claims Corner
Hurricane Preparedness Social Media Posts
By sharing these posts with your network, you play a vital role in increasing awareness and encouraging hurricane preparedness across your community. A single post can remind someone to make a plan, restock emergency supplies, or stay informed—actions that could ultimately save lives.
The Commercial Auto Claims Process: What You Need to Know
Whether it’s a minor fender bender or a serious collision, accidents involving your company’s vehicles can be stressful. Having a clear plan in place can help ensure a smooth claims experience and get your team back on the road with minimal business interruption.
How to Prevent Ice Dams: A Homeowner's Guide
Winter weather brings snow, ice, and fluctuating temperatures that can wreak havoc on your home — especially your roof. One major hazard to watch for is ice dams. Left unchecked, ice dams can lead to costly roof repairs, water damage, and even structural issues.
5 Most Common Causes of House Fires & How to Prevent
House fires are statistically more likely to occur during the winter months. Discover the top causes of house fires and essential prevention tips to help keep you and your clients safe. This informative guide covers key areas, from cooking and heating to electrical faults, smoking, and candles.
Customers Can Report Claims Through MyWestfield
Customers who log into their MyWesfield account can report certain home and auto claims digitally. This user-friendly platform helps ensure that customers receive rapid assistance from our dedicated Customer Care Team, enabling a personalized and efficient claims process.
Property Insurance Claims Checklist
Our property insurance claims checklist helps homeowners and business owners be ready for when a loss strikes. Whether your home or business was impacted by water, lightning, fire, or storm damage, having a property insurance claims checklist can help you take the right steps to get back to normalcy as quickly as possible.
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