Agency News

"It’s true—insurance agencies that follow the strategies outlined on this checklist have seen those results, and your agency can, too. Now that it’s 2026, there is no better time than now to mark these items off your checklist so you can take your agency’s marketing to the next level. From increasing the inbound leads you get to maximizing your client communications, here are the 10 things your agency needs this year to be as successful as possible."

"As temperatures drop and the icy mornings settle across Ohio, the farm becomes a different workplace. Tasks take longer, conditions are ever-changing, and a simple chore can become much riskier when cold, wind, or moisture are factored in. For farmers, knowing what to expect and how to prevent common winter hazards can make all the difference."

"As an independent agent, your role extends far beyond selling policies. You simplify complexity, offer tailored solutions and stand by clients when they need it most. This article highlights five ways to communicate that value, helping you position yourself as a trusted advisor."

"Email marketing has evolved over the years to the point where a lot of what was manual can now be covered with smart automation. Let’s go over the basics of email marketing best practices, along with actionable tips and tricks you can start using to kickstart or improve your current strategy."

"Imagine your insurance agency being featured on the front page of a magazine cover 10 years from now—what would the headline say?" In this article, learn how to use storytelling to help your agency stand out in the insurance market.

"If there’s one thing that unifies independent insurance agencies, it’s the common challenges they face day in and day out. We’ll give you the insights into how you can make your agency look amazing and get found, so you can sell more and service better."

According to a 2024 Deloitte survey, 76% of U.S. insurance firms have already implemented generative AI capabilities in at least one business function. Yet AI implementation challenges persist. Learn more about what 2025 holds for AI in the insurance industry.

The latest Insurance Age Pulse survey explores how brokers are using data insight to guide business strategy, and reveals why more now see data as an essential factor for growth. Rachel Gordon reports

Of the four marketing strategy categories, Content, Search Engine, Traditional, and Word-of-Mouth marketing, here is how insurance agencies ranked each of these in terms of success.

For a long time, the hard market has made it difficult for agents to offer their clients the coverage they want at affordable prices — assuming coverage was available at all. Now, there are signs that this is changing. Before the hard market ends, agencies can position themselves for a successful soft market by taking these five steps.