Agency News
December 2025
This Month’s Featured Content
Co-Branded Marketing, Leadership Updates, and More: The Year's Most Popular Articles
As 2025 comes to a close, we're revisiting our most popular topics that you engaged with this year. At No. 1 is our Co-Branded Marketing Campaigns which offer you tools and resources to help plan and achieve a successful marketing campaign. Read on for our full top 10!
New! Westfield Small Business: Advanced Call Options, Real-Time Support
Small Business: Your Underwriter’s Got You — and So Does the Next One. Enjoy a dedicated underwriter relationship AND a full team of underwriters ready to back them up.
Westfield Standard Lines 2025: Key Insights to Help You Win
The newest edition of the quarterly Standard Lines Insights Guide is here! Stay ahead of the curve and don’t miss out on opportunities to thrive with Westfield Standard Lines, including financial insights and highlights of each Standard Lines sector.
2025 Digital Enhancements Recap
In 2025, we advanced our digital platforms in ways that strengthened agent self-service capabilities and improved the MyWestfield® customer experience. Learn more about all the biggest changes from this year!
Celebrating 20 Years of Giving: Westfield Insurance Foundation
Established in 2005, Westfield Insurance Foundation has donated $40M+ through Volunteer Grants, Legacy of Caring, Disaster Recovery, and more. Learn more about how the foundation has contributed over the past twenty years.
Employee Spotlight Series Recap and Looking Ahead
This year, we introduced the employee spotlight series on our social channels to showcase the talented individuals who drive our work at Westfield. Browse the spotlights here and learn about how we plan to evolve the series in 2026!
Trends and Challenges
Industry Insights
How to Help Clients Understand the Value of an Independent Agent
"As an independent agent, your role extends far beyond selling policies. You simplify complexity, offer tailored solutions and stand by clients when they need it most. This article highlights five ways to communicate that value, helping you position yourself as a trusted advisor."
Email Marketing Best Practices for Insurance Agencies
"Email marketing has evolved over the years to the point where a lot of what was manual can now be covered with smart automation. Let’s go over the basics of email marketing best practices, along with actionable tips and tricks you can start using to kickstart or improve your current strategy."
Tell Your Agency’s Story: How to Stand Out in the Insurance Market
"Imagine your insurance agency being featured on the front page of a magazine cover 10 years from now—what would the headline say?" In this article, learn how to use storytelling to help your agency stand out in the insurance market.
How to Overcome the Most Common Challenges Facing Insurance Agencies
"If there’s one thing that unifies independent insurance agencies, it’s the common challenges they face day in and day out. We’ll give you the insights into how you can make your agency look amazing and get found, so you can sell more and service better."
The Future of AI in Insurance: 2025 Predictions
According to a 2024 Deloitte survey, 76% of U.S. insurance firms have already implemented generative AI capabilities in at least one business function. Yet AI implementation challenges persist. Learn more about what 2025 holds for AI in the insurance industry.
Why the Future for Brokers is Data-Driven
The latest Insurance Age Pulse survey explores how brokers are using data insight to guide business strategy, and reveals why more now see data as an essential factor for growth. Rachel Gordon reports
Top 4 Marketing Strategies Ranked by Insurance Agencies
Of the four marketing strategy categories, Content, Search Engine, Traditional, and Word-of-Mouth marketing, here is how insurance agencies ranked each of these in terms of success.
5 Ways to Prepare for the End of the Hard Market
For a long time, the hard market has made it difficult for agents to offer their clients the coverage they want at affordable prices — assuming coverage was available at all. Now, there are signs that this is changing. Before the hard market ends, agencies can position themselves for a successful soft market by taking these five steps.
What Young Agents Want
"Optimism overall seems to be struggling among the young agents responding to the survey. According to the survey’s results, young agents said they felt less optimistic about the future of the agency system as well as their career choice compared to last year’s survey. The tough insurance market may play a role." Learn more from this intriguing new survey.
Workers' Compensation: Are Headwinds Coming?
In the workers' compensation market, the only constant is change. Learn about the emerging challenges and risks that will shape the workers' comp landscape over the next few years.
Observations and Opportunities
Claims Corner
Grain Bin Auger Accidents Peak in Winter
"Purdue research reveals grain bin auger incidents surge from January through June. Unguarded floor openings cause nearly 40% of documented cases." Learn more about this trend and how to instill better habits to help prevent future accidents from occurring.
How to Prepare for a Hurricane
Being prepared for a hurricane can help minimize the storm’s impact and speed up the recovery process. While meteorologists typically warn when a hurricane is developing, these storms are unpredictable, and there may not be enough time to get ready. That’s why it’s essential to proactively share clear steps to help customers prepare their homes and families before a storm becomes imminent.
Hurricane Preparedness Social Media Posts
By sharing these posts with your network, you play a vital role in increasing awareness and encouraging hurricane preparedness across your community. A single post can remind someone to make a plan, restock emergency supplies, or stay informed—actions that could ultimately save lives.
Property Insurance Claims Checklist
Our property insurance claims checklist helps homeowners and business owners be ready for when a loss strikes. Whether your home or business was impacted by water, lightning, fire, or storm damage, having a property insurance claims checklist can help you take the right steps to get back to normalcy as quickly as possible.
The Commercial Auto Claims Process: What You Need to Know
Whether it’s a minor fender bender or a serious collision, accidents involving your company’s vehicles can be stressful. Having a clear plan in place can help ensure a smooth claims experience and get your team back on the road with minimal business interruption.
How to Prevent Ice Dams: A Homeowner's Guide
Winter weather brings snow, ice, and fluctuating temperatures that can wreak havoc on your home — especially your roof. One major hazard to watch for is ice dams. Left unchecked, ice dams can lead to costly roof repairs, water damage, and even structural issues.
Common Causes of House Fires & How to Prevent Them
House fires are statistically more likely to occur during the winter months. Discover the top causes of house fires and essential prevention tips to help keep you and your clients safe. This informative guide covers key areas, from cooking and heating to electrical faults, smoking, and candles.
Customers Can Report Claims Through MyWestfield
Customers who log into their MyWesfield account can report certain home and auto claims digitally. This user-friendly platform helps ensure that customers receive rapid assistance from our dedicated Customer Care Team, enabling a personalized and efficient claims process.
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