How to Sell Ting and Use It as a Retention Tool
The new year is a great time to refocus on protecting customers, preventing losses, and supporting long-term relationships. Ting helps support these efforts by identifying potential electrical fire hazards early, giving customers peace of mind while providing agents with a practical way to add value in both new business and renewal conversations.
Introducing Ting in New Business Conversations
Ting is easy to introduce in new business conversations because it supports a broader discussion around protection and loss prevention. Instead of explaining how the technology works, focus on the value it provides. Customers often respond well to Ting because it delivers real protection with no added cost or complexity.1
Key benefits include:
- No-cost protection, including the Ting fire safety sensor and three years of service.1
- Expert support, with step-by-step guidance if an electrical issue is detected.
- Up to $1,000 in labor credits to help repair electrical hazards identified by Ting.
- Proven results, with more than 145 potential electrical incidents fire hazards already avoided for Westfield policyholders.
Watch the video to hear from a Westfield customer who experienced firsthand how Ting helps detect electrical hazards before they become fires.
Using Ting to Support Renewal and Retention
At renewal, Ting serves as a clear reminder of the value customers receive beyond the policy itself. It’s an active benefit that helps support retention by:
- Encouraging proactive loss prevention instead of reactive claims.
- Reinforcing your role as a trusted advisor.
- Creating positive, memorable customer experiences.
Customer Eligibility
Before recommending Ting, make sure your customer is eligible. Ting is available to customers with either a homeowners policy or farm policy with an owner-occupied dwelling on Coverage A with Westfield. It’s offered in all nine states where we write personal lines and in all 20 states where we write farm policies.
There are no restrictions on the age of the home, and Ting has no impact on coverage or premium.
Additional Support and Resources
When you encourage customers to enroll in our free Ting program, you’re helping provide powerful protection while reinforcing trust and loyalty.1 Customers look to you for guidance, and your recommendation helps frame Ting as part of a broader approach to protecting their home.
To help you promote Ting, the following resources are available:
- Customer flyer to help introduce Ting and explain how it works.
- Testimonial video to reinforce real customer experiences.
Thank you for continuing to recommend Ting and for supporting safer homes for your customers.
1Ting is available while supplies last. Westfield farm policyholders must have an owner-occupied dwelling on Coverage A to enroll in the Ting program. Ting can only be installed in the home and cannot be installed in any barns or outbuildings. No payment information is required to participate in the Ting program. There are no monthly fees, subscription costs, or installation fees during the initial three-year service period. Prior to the end of the initial service period, Westfield will communicate any potential program updates. There is no obligation to continue the service. Participation in the Ting program has no impact on insurance coverage or premium.