Twitter has more than 300 million daily users. Research found 66 percent of users discovered a small or medium-sized business on Twitter and 94 percent plan to buy from those they follow. Master the little blue bird with these tips:

Be Compelling

Use an interesting name. Use pictures, GIFs and videos whenever possible.

Be Concise

You have 140 characters per tweet. Twitter is for short bursts of information and 92 percent of engagement happens in the first hour. Have more to say? Include a link or use Facebook.

Be Engaging

Leveraging Twitter means engaging your audience. Hashtags such as #SMBTweets reference shared areas of interest. Search hashtags and use them. Also use the built-in polling function.

Be Responsive

Twitter is interactive. Respond directly and publicly where possible. For bigger issues, switch to direct messages (DMs) and one-on-one interactions.

Master Twitter for small business, and you'll find it invaluable for generating interest and conversion.