Want to achieve success? Your brand is your most valuable asset.

A study shows that respondents typically prefer to buy new products from a brand they're already familiar with:

• About 6-in-10 respondents prefer new offerings from brands they know.
• Around 21 percent tried new items from brands they like.
• Brand recognition is the second highest-ranking reason to try new products.

Developing a Strong Brand

This requires more than just a logo. Branding your business:

• Sums up the visuals, stories and expectations consumers have of your company.
• Includes calls to action, customer service and values.
• Represents your strategy, personality and promise to clients.

Connecting with the audience is imperative:

• Brands are constantly shaped by audience perception.
• Connecting develops trust and loyalty between a company and its customers.
• Strong brands create communities and bring together people who share similar beliefs and values.

The power of storytelling continues to grow:

• Branding tells the stories of your products.
• A story starring your brand can humanize it.
• Delivering your message effectively through narrative can extend reach.

Branding your business takes more than a swanky logo — it takes being authentic.