Leverage Home Improvement Market Trends by Focusing On These 4 Areas
Home improvement trends show a 60 percent increase in spending year-over-year, with millennials and baby boomers leading the way with an average of $5,000 spent on projects. Here are four ways you can tap into this lucrative market.
FacebookFacebook is known to have the most engaged audience so leverage the site to connect with customers. According to Fluent, 43 percent of millennials use Facebook more than other social-media outlets, and DMN3 says 82 percent of baby boomers use Facebook: The two generations spending the most on home-improvement projects.
EmailBuilding an email list is one of the best ways to leverage home improvement market trends. According to Hubspot, 86 percent of customers want to receive promotional emails and Fluent says 68 percent of millennials claim email marketing impacted their purchase decisions.