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Proving Your Digital Marketing Works, with Data

How can you leverage data to prove to your boss that your work is crushing it? Cross-departmental consideration is crucial as different teams utilize different tools.

Jody Geiger, Chief Marketing Officer from the OIA, is our guest this week to provide tips and tools for data. She also discusses examples of companies that are crushing leveraging data to connect with customers.

Jody was a recent presenter for IMCA, discussing data. Learn more about the Insurance Marketing & Communications Association.

We welcome your review of Closing the Gap on Apple Podcasts. Closing the Gap named Top 15 Insurance Podcasts to Follow via Feedspot.


Learn more about Westfield's independent agency partners.