closing the gap: culture becoming brand

11/21/2018

What is your culture? The Closing the Gap podcast invited the O'Neill Group to discuss how they have implemented a set of fundamentals to follow which have established their culture and as a result have impacted their brand.

Key takeaways from this episode include:

  • Use social media to express culture and not to try and sell policies
  • Everyone has culture whether they know/manage it or not.
  • You can always train people about insurance but they must be the right fit when hiring.
  • Need a sense of permanence – practicing each week.
  • Culture influences how people do their job every single day.

Check it out and let us know your thoughts!

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