Westfield Insurance Launches Digital Tool Giving Small Business Owners a Competitive Edge
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CLEVELAND, December 4, 2017 - Putting competitive data in the hands of small business owners, Westfield Insurance has partnered with SizeUp, a business intelligence website that provides customized data and analytics to small businesses. The competitive analysis tool aims to help entrepreneurs identify and maximize their competitive advantage and become more profitable.

"We’re thrilled to offer small business owners this digital resource," said Carrie Busic, Westfield Insurance National Commercial Sales Leader. "Now small business owners can instantly access competitive benchmark, advertising, demographic, industry, geographic, and cost-of-business data that huge corporations use every day."

SizeUp super-crunches millions of data points from public and private sources to provide four main tools:

  • Performance benchmarking: See how a specific business "sizes up" by comparing its performance to all competitors in its industry.
  • Competitive assessment: Map where competitors, customers, and suppliers are located to determine where to better serve customers.
  • Best places to advertise: Identify areas with the highest revenue for an industry, the most underserved markets, and filter for the best location based on demographic and business characteristics.
  • Demographic analysis: View an interactive map of demographic, labor, and customer expenditure data in the area.

"Our goal is to help customers succeed by making it simple to access relevant and powerful data for local businesses across every industry," said Anatalio Ubalde, CEO of SizeUp. "With a simple click of the mouse, entrepreneurs can access valuable industry data and research insights – complete with easy-to-understand interactive maps and graphs."

As part of Plug and Play’s insurance vertical program, Westfield Insurance connected with SizeUp to enable business owners to grow and succeed by using data analytics. With Plug and Play’s direct reach to startups across the world, Westfield has a global view into innovations trends within the insurance industry and is helping their customers become smarter, more profitable and more competitive.

SizeUp is powered by SizeUp’s technology, available at SizeUp.com. SizeUp launched in late 2011 as a TechCrunch Disrupt Battlefield finalist, and was awarded first prize in the Department of Commerce’s Business Apps Challenge in 2012.

About Westfield Insurance
Westfield was founded in 1848 by a small group of hard-working farmers who believed in the promise of the future and the power of the individual. Today, as one of the nation’s leading Property & Casualty companies, we remain true to their vision and are dedicated to your protection and prosperity and to the progress of our community.

About SizeUp
SizeUp (http://www.SizeUp.com) is a business intelligence website that helps businesses become smarter, more profitable, and more competitive. It enables business owners to benchmark themselves against competitors, find the best places to advertise, and map their competitors, customers, and suppliers.

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