Services For Independent Agents and Carriers


Receives Funding from IIABA and Six Partner Insurance Carriers To Help Drive Online Visibility and Revenue Growth

MINNEAPOLIS, Minn. (September 20, 2011) -- Leaders in the independent insurance agent distribution channel have formed Consumer Agent Portal, LLC (CAP) to deliver digital marketing tools and services that increase the online market presence of independent agencies, brokers and carriers in personal lines insurance. CAP announced today that it is launching its industry services web solution in December 2011 to help independent agencies, brokers and carriers build their online brands and visibility in order to attract and interact with today's digital consumer.

With development funding from the Independent Insurance Agents & Brokers of America, Inc. (IIABA or the Big "I"), CAP recently secured investments from six insurance carriers that all have representatives on CAP's board of managers:

  • The Central Companies
  • Safeco Insurance
  • The Main Street America Group
  • Selective Insurance Company of America
  • State Auto Insurance Companies
  • Westfield Insurance

"Today, three out of four consumers do research online before buying insurance," explained Bob Rusbuldt, Chairman of CAP and CEO of IIABA. "We want independent agents and brokers to be seen and easily accessible online when consumers are shopping."

According to Scott Deetz, CEO of CAP, "CAP is an industry initiative driven by the leadership vision of key insurance carriers, IIABA, along with Trusted Choice® and Big 'I' state associations. They all want to enable independent agencies, brokers and carriers around the country to unite with a common goal of expanding their market share in personal lines insurance."

CAP also will be delivering a consumer website in 2012 as a marketing resource to complement the industry services website. This portal will be the only online shopping solution to give consumers real-time comparisons from the largest selection of independent insurance carriers, as well as the ability to select local independent agents or brokers for service, customization of policies and advocacy.

About CAP: Consumer Agent Portal, LLC is a Delaware limited liability company formed in 2011with headquarters in Minneapolis, Minn. CAP is a digital marketing and digital media solutions provider serving independent agencies, brokers and carriers in the personal lines insurance market. For more information, visit

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